KOLKATA
A beautiful floor has an interesting habit of going unnoticed. Until, of course, it changes everything. A pale oak surface can make a room appear larger, a dark walnut floor can lend intimacy to an expansive interior, while a patterned carpet can bring colour and character to an otherwise restrained setting. Few elements influence the appearance of a room quite as decisively.
For SquareFoot, understanding these differences has been a business built over three decades.
Established in 1995, the company has grown into one of India’s prominent specialist flooring brands, with more than 90 million square feet of installations across homes, offices, hotels, hospitals, educational institutions and recreational spaces. Its clientele includes 30 of India’s top 50 Fortune-listed companies, reflecting the breadth of projects it undertakes.
Under the leadership of Joint Managing Directors Gaurav Saraf and Abhishek Saraf, SquareFoot has developed a portfolio that addresses both decorative preferences and demanding technical requirements.
Its wooden flooring collections range from solid teak, merbau and walnut to European oak, engineered wood and laminate. Each offers a different experience. Solid timber develops character with age, engineered wood provides greater dimensional stability, while laminate offers practical alternatives for spaces requiring durability and easier maintenance.
The choices extend considerably further. Carpet tiles introduce softness and acoustic comfort to commercial interiors, while specialised vinyl flooring addresses the hygiene and performance requirements of healthcare facilities. Sports flooring, outdoor decking and Ecofit solutions complete a portfolio designed for very different environments.
An important part of SquareFoot’s offering is customisation. Wood species, plank dimensions, surface treatments and finishes can be selected according to individual requirements, including lacquered, oiled and matt surfaces. Equally important are the smaller technical details, from transition profiles to the precise finishing of edges and junctions.
Its longstanding associations with international manufacturers including Tarkett, Boen and Desso have also introduced Indian customers to specialised flooring technologies and materials.
With a presence across 65 cities, SquareFoot combines product consultation, installation expertise and maintenance support. Its growing emphasis on responsibly sourced materials, including FSC-certified options, reflects changing expectations around the environmental impact of interiors.
For the Sarafs, flooring is a discipline that demands equal attention to appearance, performance and execution. And perhaps that is the most interesting thing about a well-designed floor. It rarely asks to be admired, yet influences almost everything placed upon it.
